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提供餐厅送货服务的优点
September 23, 2020
Pros-and-cons-of-offering-delivery-services-for-your-restaurant

提供餐厅送货服务的优点

作为美国的餐厅老板,您是一位全国100万餐厅。在经过这么多的竞争中,您必须确保按照客户需求的需求。除了美味的食物和美味的室内装饰外,顾客还会喜欢提供餐厅送货服务。

这些服务对消费者,尤其是在冠状病毒大流行中变得越来越重要。在过去的几个月中,客户更有可能订购餐厅或杂货店交付以促进社交疏远并减少这种病毒的传播。

Although offering restaurant delivery services can be beneficial for both your customers and your bottom line, there are also downsides. In this post, we’ll highlight both the pros and cons associated with implementing delivery services at your restaurant.

Should Your Restaurant Offer Delivery Services?

Pro:增加销售额

An obvious benefit to restauranteurs in offering food delivery is the increased revenue you’ll likely earn. Your restaurant has a limited number of seats, especially right now with COVID-19 capacity restrictions. Due to this, offering delivery services will ensure that you aren’t turning away any hungry customers.

骗局:更多费用

无论您如何看待它,都有与实施交付服务相关的成本。这些费用可能包括购买食品容器,招聘司机,生产特殊递送菜单和购买送货车。

In addition, if you decide to sign up for apps like Postmates or Uber Eats, you may have to pay for delivery fees, credit card fees, or membership costs.

如果您没有可用的现金流量来负担这些费用,请考虑申请餐厅贷款。ByAPP亚博娱乐, you can to start offering delivery services without putting your finances at risk.

启动送货服务后,您希望您能从下面的其他订单中获得增加收入的回报。尽管如此,重要的是要记住,增加交付服务可能是一项巨大的投资。如果它不会增加销售额,那么这可能是不值得的。

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Pro: Convenience for Customers

实施送货服务的另一个原因是跟上餐饮业的趋势。顾客订购外卖的方式发生了巨大变化。过去,他们唯一的选择是通过电话下订单。

如今,客户可以轻松地实时在线访问数百家餐馆,并为其喜欢的菜肴提供送货订单。在线订购对于消费者来说很方便,并最大程度地减少了餐馆通过电话订单错误订购详细信息的风险。通过提供在线交货,您将确保客户满意度!

除了在线订购带来的便利性外,客户通常更喜欢提供食物。目前,它给顾客带来了安心,这些客户可能因19号而无法在餐馆内在餐馆用餐。如果您不提供送货或路边皮卡,您可能会错过这些顾客的销售。

Con: Overworked Employees

A downside to adding restaurant delivery services is that it could slow your kitchen operations down. With additional orders to complete, your staff may struggle to keep up with the increased demand. Of course, you don’t want to disappoint customers with long wait times or worse, receiving mediocre, cold food.

为了解决这个问题,您可以将外卖订单限制为较短的菜单。或者,您可能需要考虑雇用额外的厨房工作人员准备送货订单。

Pro:外包交付的能力

If you’re worried about the resources it’ll take to implement food delivery services, there’s a solution. Third-party organizations such as Seamless, Grubhub, and Uber Eats specialize in offering online delivery services for restaurants.

By signing up for these food delivery apps, you’ll gain access to the customers using these services to order food from local restaurants.

缺点:这些服务带有成本

As stated earlier, utilizing a third-party platform to manage your online food delivery can be valuable. However, there are downsides that come with using these services.

Outsourcing delivery to a third-party takes away some of your control. For instance, you’ll have less control over meal quality upon arrival and delivery time. Ultimately, customers will associate errors or mishaps with your restaurant, rather than the delivery service.

Conclusion

如果您正在考虑将交货添加到您的服务列表中,那么有很多要考虑的事情。所有食品送货事业都有利弊。因此,您应该在决定是否适合您的业务之前对其进行检查。

您的餐厅提供送货服务吗?在下面的评论部分中让我们知道。

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编者注: This post was updated for accuracy and comprehensiveness in September 2020.

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Editorial Note:Any opinions, analyses, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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