How to Create a Successful Wholesale Marketing Strategy

Although it may seem simple, your business’s niche and current industry trends can affect your ability to accrue new customers. That’s why having an effective wholesale marketing strategy is so crucial to your business’s success. Often, the term “marketing” can seem less effective when compared to fast sales tactics. However, investing in a wholesale marketing strategy will help you to attract customers in the long-term. This will lead to more consistent sales overtime. When you start a wholesale marketing plan, you should focus on several smaller tactics that, together, create a continual, profitable flow. By creating a succinct strategy, you can get desired results without pushing potential patrons away. With that in mind, here are a few wholesale marketing ideas you should consider.

创建批发营销策略的5个提示：

1.在社交媒体上活跃

There are many ways to use social media platforms to reach your ideal customer base. These include both sponsored and organic efforts. For instance, you can consistently post content to your social media pages, such as Facebook, Instagram, and LinkedIn. These organic posts can include information, such as:

• Limited time offers
• 有关您的批发产品的信息
• Open job positions
• Relevant industry articles
• Customer service information

利用有机社交媒体营销的另一种方法是加入，创建和发布社交媒体团体。在LinkedIn和Facebook组中，您可以与零售商店所有者，同伴供应商以及目标受众中的其他人建立联系。这将帮助您赢得新客户，同时还可以与其他行业专业人员建立联系。如果您有可以分配有薪社交媒体工作的钱，请创建赞助的帖子。当您制作这些内容时，您可以针对特定的人口统计，例如年龄，地理位置和职业。请记住，营销是一个过程，通常是一个缓慢的过程。通过收集有关您现有客户的兴趣和需求的信息，您可以在批发业务上进行长期投资。

2.Create a Company Website

Like joining social media groups, you can start a website to give patrons information about your wholesale products. When you create a company website, you should ensure that the design, content, and navigation reflects your brand. If you or your employees aren’t experienced with web-design, consider using your marketing budget to hire a designer. Below, you’ll find a few suggestions of pages and features that you should include on your company website:

• 产品页面: On these pages, you should include your wholesale prices, photos, and reviews of the wholesale items that you sell. In addition, you might want to give website visitors to place orders through your site, from these product pages.
• 联系信息：使访客可以轻松联系您的公司。在此页面上，您可以包括公司电话号码，电子邮件地址以及指向社交媒体配置文件的链接。
• 公司“关于我们”页面: Most customers want to feel a personal connection to the businesses they work with. On your website, you can use your “About Us” page to provide the origin story of your company. In addition, you can share your company values and how you strive to serve your customers.
• 电子邮件订阅CTA: You can place a subscription CTA on your site to gather email addresses from website visitors. By doing this, you can send them email newsletters and special offers that you don’t share anywhere else.

3.Advertise Locally

向客户的营销应尽可能个性化。使用互联网时，创建个性化感觉的最佳方法是通过电子邮件营销。在您当地的地理区域进行广告是吸引目标受众的好方法。例如，您可以尝试以下策略：

• Cold calling or cold emailing
• Canvassing
• Attending industry trade shows
• List your business in an行业目录
• Place ads in local newspapers or business to business (B2B) magazines

Anything you can do to spread the word about your wholesale business to potential customers is usually well worth the investment!

4.Send Direct Mail

发送直接邮件是永恒的批发营销策略。即使在当今的数字社会中，它仍然是一种流行的策略。批发分销商知道，您的广告可能会吸引未获得零售业务的人的风险。如果该人决定使用您的批发折扣，它可能会破坏您与中间人（零售商）的关系。通过将直接邮件发送到特定的办公室地址，您可以确保广告可以吸引您的目标客户。

结论：投资您的批发营销策略

Every successful wholesale business owner relies on marketing tactics that collectively create a solid strategy. Wholesale distribution is no different. By selecting ideas that fit your brand, you can build your own strategy to find and attract your ideal customers.Editor’s Note : This post was updated for accuracy and comprehensiveness in March 2022.